Andamiro Puts Spotlight On Latest Arcade Games For China And Asia Markets At Largest-Ever GTI Expo
GUANGZHOU, China–September 14, 2018– The 10th anniversary and largest-ever GTI Asia China Expo was held from September 12 to 14 at the China Import and Export Fair Pazhou Complex in Guangzhou. The annual amusement machine trade fair has been organized by Game Time International (GTI), Haw Ji Co. Ltd. and GZCESC since 2009. The show highlights the development of China-made amusement products and has become an international platform for the out-of-home entertainment industry.
On the eve of GTI Expo’s 10th anniversary opening, the show’s organizers were expecting more than 100,000 visitors and over 600 exhibitors to participate. With more than a dozen new products on display and some 40 company officials on hand, Andamiro Co. Ltd. was among those exhibitors.
On display at Andamiro’s booth were some of its top-selling licensed arcade games, including SpongeBob’s Pineapple Arcade, SpongeBob Soccer Stars, Paw Patrol and Despicable Me Jelly Lab, along with two new video-redemption devices — Monster Catcher and Poogie Race. Andamiro’s world-famous rhythm and dance video game was among the main attractions of the show; Pump It Up has enjoyed widespread popularity throughout Asia for 20 years, and drew large crowds to the Andamiro booth during the three-day GTI Expo where showgoers tried to keep up with the latest version.
South Korea’s Andamiro, which is headquartered in Goyang, a high-tech satellite city of the Seoul capital region, sells many of its products in China. To support its growing presence there, Andamiro opened a branch office in Guangzhou in 2011.
According to GTI Expo’s organizers, “China has immense needs for entertainment and the government’s liberal policy on the [amusement] industry has activated development.” For these reasons, the organizers say, more and more game developers from Taiwan, Japan, Korea and Hong Kong are opening factories in China or creating partnerships with Chinese manufacturers.
GTI Expo’s home, the China Import and Export Fair Pazhou Complex, is the largest exhibition venue in Asia. Opened in 2002, it has an indoor area covering 130,000 square meters (almost 1,400,000 sq.ft.) and six exhibition halls. This year, GTI Expo occupied more than 80,000 square meters, compared with 9,300 square meters at its first staging in 2009. The 2019 exposition is expected to return there.
Andamiro’s next big international event is the IAAPA Attractions Expo, which takes place from November 13 to 16 in Orlando, FL. As many as 20 Andamiro games will be exhibited at IAAPA’s Orange County Convention Center venue in booth No. 1,302. And WWE Superstar Rumble, Basketball Pro and the Coin Catcher vending line will be displayed for the first time.